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The storytelling platform for business

The storytelling platform for business

Become a strategic storyteller. Unite teams, inspire direction and drive impact with Groundwork.

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In business the best idea doesn't always win, the best story does.

In business the best idea doesn't always win, the best story does.

Leader's Vision

Leader's Vision

Leader's Vision

Define our shared future

Simple Strategy

Simple Strategy

Simple Strategy

Clarity over complexity

Position your customer as the protagonist overcoming obstacles to achieve a transformation with your support.

Position your customer as the protagonist overcoming obstacles to achieve a transformation with your support.

Position your customer as the protagonist overcoming obstacles to achieve a transformation with your support.

The Hero's Journey

The Hero's Journey

The Hero's Journey

Turnaround Tale

Turnaround Tale

Turnaround Tale

From struggle to strength

David & Goliath

David & Goliath

David & Goliath

Winning through disruption

Groundwork helps you find the narrative in your work

Groundwork helps you find the narrative in your work

Start with your vision: Outline the narrative you imagine and upload your supporting context.

Refine your story: Use the integrated text editor to polish prose and chat with AI.

Choose your narrative: Use the AI to craft unique narrative blueprints almost instantly.

Choose your narrative: Use the AI to craft unique narrative blueprints almost instantly.

Think outside the box: Explore unique angles, fresh tactics, and creative framing strategies.

So you can communicate with purpose and precision

So you can communicate with purpose and precision

A tailored story for every audience: create multiple versions of your main story for different audiences and scenarios.

To unite teams, inspire direction and drive impact

To unite teams, inspire direction and drive impact

Our brains are wired to understand and retain stories.

Use of a narrative structure has been shown to improve overall comprehension and retention by over 60%.

Stories make information more credible and actionable for leaders

Executives are 70% more inclined to consider information credible and actionable when it is presented within a narrative framework.

Stories increase perceived product value

In a marketplace of commodities, a brand story can increase the perceived value of a product by up to 30%

Narrative drives immediate action and conversions

Effective storytelling in sales has been shown to increase win rates by 70% and accelerate the sales cycle by 185%.

Storytelling increases alignment and collaboration

Teams that share personal stories before meetings show a 26% increase in collaboration effectiveness. Organizations using storytelling are also 22% more likely to innovate.

Storytelling practices improve organisational resilience and profitability

Organizations with strong storytelling practices report 33% higher employee retention and 22% higher profitability.

Start for free today, top up as you go

Start for free today, top up as you go

Everyone starts with 100 free credits

1,000 credits

$10

USD

Have a play, write some stories

5,000 credits

$20

USD

Consistent stories and brainstorms

10,000 credits

$50

USD

Support an agentic writer's room

Groundwork